The phrase is so simple. So easy to remember. A tag line that flattens excuses. It just so happens there is a story behind it. A rather creepy story. I was less than pleasantly surprised because I love this slogan. So I started to tell you what the story was, but then decided if you really want to know you can google it. At this point I think you shouldn’t! Why let the inspiration for a great tagline wreck a perfectly good, super powerful message?
“Just Do It” is for all of us – for anyone who is at the very beginning of anything, be it exercise, weight loss, a new career, house or yard work….anything! The phrase embodies the motion of doing without thinking. Or overthinking. Or rationalizing. Or being immobile. The minute the brain engages and says non useful things like, “I’m too tired” or “I can’t do that” or “I’ll start tomorrow”, that testy old behavior of procrastination wins. By blanking the mind and Just Doing It, you are filling your Just Do It bank with priceless progress and feedback. Every Just Do It done counts!
Today, after saying for weeks I need to get my living room carpet cleaned (thank you break up and thank you pups), I didn’t even think about the project. Not for a second. I just grabbed the old Bissell, fired it up and got the job done. I would have been done in half the time had I remembered how to work the darned thing. But done is done and it’s in the bank. And the carpet is clean and that makes me happy.
So Just Do It! And please, tell me what YOU did. I really want to know if you blanked your mind and got something done – any little thing that says, Yeah – I DID IT!
